- "You DON'T have to learn everything about your business before you start calling on prospects, especially if they are your own warm-market prospects. Thinking that you need to be an expert before you talk to a prospect is an excuse for not getting out there and mixing it up. You LEARN the business by DOING the business! Stop procrastinating, make some calls and get out on some appointments. What doesn't kill you will make you a better Professional Relationship-Marketer!" - MJ